Positioning strategy and business development

There are three essential elements that form the key to developing complex deals – differentiating positioning, effective business partnerships and adopting a cooperative approach with the customer.

Developing positioning and pitching strategies for when you address new markets

Setting up trade partnerships, consortia, JVs or acquisitions to develop new markets

Developing the skills of your sales teams

Developing a major accounts approach

Structuring and organizing bids in response to complex tender specifications

Our Cymbi.O unit focuses in particular on development and commercial positioning projects and in addition contributes to open innovation approaches. What sets the BY.O offer apart is that we have tried and tested knowledge of the major groups’ procurement world and their sourcing strategies. We are thus in a position to assist sales teams and general management with pitching their offers to reflect their customers’ strategies.

Operational support on SPIE’s business momentum and major accounts (by adjusting its positioning and business approach)

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Guidance with developing Lyon-Saint Exupéry Airport’s passenger satisfaction and airport partner performance levels (by defining a joint services platform)

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Building a skills development path, defining Atalian’s value proposition and major account strategy

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Strategic development of the service activities of La Poste and setting up national partnerships / Supporting teams in their efforts to grasp customer needs during La Poste’s major account business development drive

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Setting up and spearheading a consortium for the purposes of bidding for a complex tender

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Positioning strategy and business development

BY.O CAN HELP YOUR BUSINESS GROW BY:

Examples of past projects

We have given guidance to clients on defining and implementing sustainable sales development strategies and optimising their economic portfolio management. We have been commissioned by many clients including Atalian, Rexam, Faurecia, La Poste and Véolia.