There are three essential elements that form the key to developing complex deals – differentiating positioning, effective business partnerships and adopting a cooperative approach with the customer.
Positioning strategy and business development
BY.O CAN HELP YOUR BUSINESS GROW BY:
Our Cymbi.O unit focuses in particular on development and commercial positioning projects and in addition contributes to open innovation approaches. What sets the BY.O offer apart is that we have tried and tested knowledge of the major groups’ procurement world and their sourcing strategies. We are thus in a position to assist sales teams and general management with pitching their offers to reflect their customers’ strategies.