Cymbi.O

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Cymbi.O is a subsidiary of the BY.O Group.

Cymbi.O was set up in 2008 and helps public and private businesses to rapidly advance the process of business development and develop innovating service activities.

CYMBI.O OFFERS TO APPLY A NUMBER OF LEVERS AND TOOLS TO ACCELERATE COMPANIES’ GROWTH AND INNOVATION BY:

Developing new positioning and pitching strategies for new markets

(starting from the challenges of your BtoB and BtoC customers, examining the positioning of other players/new entrants, and so on)

Engaging an ecosystem that takes up the company's development and innovation priorities

(methodology used: My Open Innovation Factory©, …)

Building commercial partnerships consortia, JVs or acquisitions to develop new markets

(PARTNER©, …)

Developing new service offers and economic models

(Design Thinking, Business Model Canvas, Dynamic Service Revenue ©…)

Developing sales team skills

primarily by means of bespoke training programmes, building account plans, formalizing customer commitments, and so on

Offering guidance on submitting bids to calls for tender with complex specifications

(by defining a bidding strategy, setting up a bidding consortium, formalizing a compliance matrix, etc.)

Examples of past projects

The Cymbi.O promise is to take company innovation and development forward rapidly by activating the right ecosystems on an international scale.

  • Fournitures et services énergie - Spie

    Operational support on SPIE’s business momentum and major accounts (by adjusting its positioning and business approach)

     

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  • Transport - Aéroports de Lyon

    Guidance with developing Lyon-Saint Exupéry Airport’s passenger satisfaction and airport partner performance levels (by defining a joint services platform)

  • Médical / Pharma - Merck Serono

    Design of new therapeutic services through an Open Innovation programme involving around twenty players that focus on the patient’s pathway.

  • Groupe La Poste

    Strategic development of the service activities of La Poste and setting up national partnerships / Supporting teams in their efforts to grasp customer needs during La Poste’s major account business development drive

     

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