Why Procurement is Entering the Era of Regenerative Procurement
On the occasion of the 2026 World Economic Forum, Matthieu Magné, CEO of By.O, published an opinion piece in Décision Achats highlighting a major turning point: the entry of procurement into the era of regenerative procurement. This analysis redefines the strategic role of the procurement function in the face of challenges related to resilience, economic sovereignty and sustainability.
Three pillars for a transformed procurement function
The speeches and discussions that took place at the Davos Forum highlighted a major shift: procurement is no longer just a cost driver, but a key player in overall performance. In his column, Matthieu explains how this function, often perceived as operational, is becoming a strategic pillar for companies.
An analysis that particularly resonates with the current challenges facing organisations, where agility, risk management and sustainability are redefining the rules of the game.
In his column, Matthieu identifies three key issues that place purchasing at the heart of business performance:
- Resilience and competitiveness: recent crises have demonstrated that the ability to operate in an unstable environment is a competitive advantage. Procurement must now drive the overall performance of the value chain, beyond simply reducing costs.
- Economic sovereignty: in a world marked by geo-economic fragmentation, supply choices become levers for controlling critical dependencies, guaranteeing companies’ freedom of action.
- Sustainability and industry transformation: planetary boundaries require a redesign of value chains, where Procurement plays a central role in integrating carbon, resources and social risks into strategic decisions.
A paradigm shift: from control to regeneration
Davos 2026 marked the end of procurement models designed for a stable world. The function must evolve towards a systemic approach, combining data, hybrid skills and long-term partnerships to transform constraints into opportunities. Procurement decisions are no longer operational, but commit the company’s strategic trajectory.
“Regenerative procurement is not an ideological option, but a new standard of performance governance.” — Matthieu Magné, CEO of By.O
Read the full article
Read Matthieu’s full article (in French) with practical advice, on the Décision Achats website: https://www.decision-achats.fr/strategie-achats-1236/davos-2026-pourquoi-la-fonction-achats-entre-dans-lere-du-regenerative-procurement-50214
To learn more about Regenerative Procurement
Our experts are available to discuss these three key issues of competitiveness, sovereignty and sustainability with you, as well as the specific levers that apply to your organisation’s situation.