Merck Serono

Médical / Pharma - Merck Serono

May 2016 – Merck Serono commissioned Cymbi.O / By.O to design new therapeutic services through an Open Innovation programme involving around twenty players (including doctors, pharmacies, laboratories, insurance companies and patient associations) that focus on the patient's pathway. Catherine, Marc and Fabrice, recruited and ran the players' ecosystem that will generate innovative solutions and services for the patients and stakeholders.