Institut de Radioprotection et de Sûreté Nucléaire
July 2014 - IRSN is dealing with the increase in competition, especially related to commercial activities. The top management has mandated By.O to support IRSN team in the creation of new services. Etienne, Matthieu and Etienne have mobilized a multidisciplinary team during a « serious game » seminar. 4 innovative services have been detailed, defining the customer value, differences with competitors, implementation terms and economic model.